Understanding the Importance of Meta Description in SEO

If you think that SEO is a small, temporary and "come and go" type of process, you are wrong. It is a vast process, where so many things are involved and so many things are there to take care of. Absence of any of these elements could ruin all the efforts laid in the SEO and one of these things is the Meta Descriptions.

According to SEO experts India, these Meta Descriptions are basically invisible instructions to the search engine crawlers to navigate or crawl in a particular part of the website. These are a very significant part of the SEO process and a defining factor in determining the rank of the website.

META DESCRIPTION

According to the professionals of outsource SEO services India, the role of these Meta descriptions is to describe what audiences expect on the website. This way, they become the first thing that audiences come in contact with as soon as they visit your website. These Meta descriptions also help search engines have a better and quick understanding of the webpage and thus, rank is appropriately in the search query. In other words, this can also be said that they have a huge role to play in determining the real CTR or click through rate.

Relevance in SEO

According to SEO experts India, Meta descriptions are too much relevant to the SEO processes because they come in the direct contact with the search engine crawlers. Therefore, these meta-descriptions have to be compiled in accordance with Google search engine rules and regulations. Ideally, they have to be between 145 and 160 characters in a search result, but this has also been researched that longer descriptions don’t really influence the search results in any way. But still, experts involved in services like outsource SEO services India say that shorter ones are better because they help users to decide in a few seconds about whether to visit the website or leave it.