Importance of Robot.Txt in Search Engine Optimization

In terms of search engine optimization, we often come across this term, robot.txt, but since it’s a technical term, mostly people ignore it. Experts say that for SEO professionals, it is very important to understand what it is and for businesses too, it is important to understand how this term is going to help in their SEO and digital marketing pursuits.

According to a reputed SEO expert India working at a reputed agency, robot.txt is a set of optional directives that guide web crawlers about the web pages that they can access. These directives have gained so much of importance in the recent times because web crawlers from all major search engines like Google, Yahoo, MSN, Bing, Yandex, etc. take help from them to identify the most favorable web pages to crawl. There are several other things to know about robot.txt and we have dedicated this post in imparting all the crucial knowledge about the same.

WHAT IS ROBOTS.TXT USED FOR?

Robot.txt is also given the name of the robot exclusion standard or protocol and it is basically a text file located in the root of the main directory of the website. This text file is created with the goal of instructing the search engine web crawlers about the parts or pages of the website that they can crawl.

Those offering services related to outsource SEO services India say that the instructions given by robot.txt to the web crawlers are specified using a certain set of directives. The top ones are –

User-agent

This directive basically pertains to the name of the SEO crawler for which the command was sent primarily. One more thing that experts add regarding this is that this directive is the first line of any robot.txt format or any rule group. This directive basically uses wildcard and because of this, you can find it being applied by every SEO expert India on search bots and even on any specific user-agent.