Difference between Search Engine Optimization and Online Reputation Management

While choosing the right digital marketing campaigns, business owners are often found confused between SEO and ORM or online reputation management. The fact is that both of them are useful for any website’s existence on the Internet and this is also a fact that both differ from each other in a number of ways. The SEO services can be availed from any digital marketing agency, but as far as ORM services are concerned, experts recommend availing them only from the best online reputation management company India.

Setting The Terms Right

According to the experts of online reputation management company India, ORM is a broader task than SEO and SEO is done basically to help in the ORM. Or this can be said that if the business’s online reputation is well-managed, it will help in the SEO of the website. Coming back to ORM, it would basically involve creating an SEO-friendly website and using it with other components to create a positive image on the Internet. These components basically include presence on social media, online review websites, forums, blogs, etc.

Online reputation management services India also involve using the potential of other strategies such as –

· Online PR

· Content marketing

· Social media marketing and monitoring

· SEO

· Community Management

· Web Analytics

· Psychology

When all of them work in sync with each other, experts of online reputation management services India would be able to successfully build and maintain a positive online reputation of a business.

Six Differences Between ORM and SEO

According to the experts of online reputation management company India, here are the top differences between ORM and SEO.

ORM tackles a very elusive and intangible concept – reputation, but SEO is used to bring a website up in search results

SEO focuses on one website only, while ORM tracks how the brand is mentioned everywhere on the Internet.

Strategies used in SEO are more or less similar, but in ORM, things would depend entirely upon the current status of reputation