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Complete SEO Checklist That SEO Experts Should Follow



To be on the top of the search engine result pages all the time, it is important for the business to have a website that is optimized as per Google standards. This means that SEO services and in fact, all the services offered by a digital marketing company in India should be availed. But out of them, SEO or search engine optimization remains the most promising one and hence, we have come up with a small checklist that every business should use in terms of SEO.


They should make sure that when they outsource SEO to India and seek the services of an expert, he is taking all the steps that we have discussed here in this post.


BASIC SEO CHECKLIST


SET UP GOOGLE TAG MANAGER


The reason is that it is a very useful tool that can help in creating and inserting customizable tracking codes on your pages.


SET UP GOOGLE ANALYTICS


This one is mandatory because only with the help of this step, SEO experts or the website owner will get an array of metrics and reports for free.


SET UP GOOGLE SEARCH CONSOLE AND BING WEBMASTER TOOLS


These tools are recommended by the professionals in a digital marketing company in India as they will give you data that lets you know what is working and what not for you.


GENERATE AND SET UP SITEMAP XML


This step is very important from SEO point of view because it lets the search engines know really fast about the web pages as well as the website’s content.

Other important things that should be in the checklist of every SEO expert as you outsource SEO to India.

· Set up robots.txt

· Make sure your site is indexable


TECHNICAL SEO CHECKLIST


· Make sure the site is HTTPS

· Find and fix crawl errors

· Improve your site speed

· Fix broken internal and external backlinks

· Make sure your website is mobile-friendly

· Optimize site architecture

· Optimize the URL structure

· Add Schema to your website

· Make sure your website design is responsive

· Optimize title tags

· Optimize headers

· Optimize internal linking

· Optimize images

· Keep JavaScript and CSS external

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